Optiks / Legal / Privacy

Privacy policy

At Optiks we believe trust is built through transparency. This policy explains, in plain language, how we collect, use and protect your personal information.

LAST UPDATED · April 2026LAW 1581 OF 2012 · DECREE 1377 OF 2013 · GDPR

This is a translation. The Spanish version governs.

01Introduction

Optiks™ (hereinafter “Optiks”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal data you share with us through our website, contact forms, sales calls and other channels.

This policy applies to all users and visitors of the optiks.com.co website and describes our practices in accordance with Colombia’s Law 1581 of 2012 and Decree 1377 of 2013, as well as international data protection best practices (GDPR).

02Information we collect

We collect only the information needed to serve you better:

  • Identification and contact data: first name, last name, email address, phone number and company.
  • Data submitted through forms: messages, business interests, business objectives or any other information you choose to share voluntarily.
  • Browsing data: IP address, device type, browser, pages visited, time on site and referral sources.
  • Cookies and similar technologies: identifiers that allow us to remember your preferences and improve your experience.

We never request sensitive information (personal financial data, health, political or religious orientation) through our public forms.

03How we use the information

We use your personal data for the following purposes:

  • To handle your requests and respond to business inquiries.
  • To schedule meetings, calls and financial advisory sessions.
  • To send relevant communications about our services, educational content and news (always with the option to unsubscribe).
  • To improve our services, digital products and user experience.
  • To carry out segmented marketing and remarketing.
  • To comply with legal, accounting and tax obligations.

04Data sharing

We do not sell your personal data. Period.

We only share information with technology providers that help us operate (CRM, email marketing platforms, automation tools, analytics and cloud storage). These providers act as data processors and are contractually required to protect your data under standards equivalent to ours.

We may also disclose information when required by a competent authority or to protect our legitimate rights.

05Information security

We implement reasonable technical, administrative and physical measures to protect your data against unauthorized access, loss, alteration or disclosure. These include:

  • Encryption of data in transit (HTTPS/TLS).
  • Role-based access control within our team.
  • Infrastructure providers with international certifications.
  • Periodic monitoring and audits of our systems.

Although no system is 100% impenetrable, we work continuously to minimize risks and protect your information.

06Cookies and tracking technologies

We use first-party and third-party cookies (Google Analytics, Meta Pixel and similar tools) to understand user behavior, optimize the site and deliver relevant advertising.

You can set your browser to block or delete cookies at any time. Please note that this may affect how some sections of the site work.

07User rights

As the data subject, you have the right to:

  • Know, update and correct your personal information.
  • Request proof of the authorization you granted.
  • Be informed about how we use your data.
  • Revoke your authorization and/or request the deletion of your data.
  • Access your personal information free of charge.
  • File complaints with the Superintendence of Industry and Commerce (SIC).

To exercise any of these rights, write to us at hola@optiks.com.co. We will handle your request within the timeframes set by applicable law.

08Contact

If you have questions, comments or complaints regarding the processing of your personal data, write to us:

CONTROLLER
Optiks S.A.S.
TAX ID (NIT)
901.639.990-9
ADDRESS
Bogotá D.C., Colombia
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